Trax Retail Advisory结合了我们深度零售专业知识和海量自有大数据累计的咨询及分析经验，帮助您专注于带来最大价值的方面。有核心店内执行数据作为支撑，我们提供独到的洞察见解与可实施的建议，助力卓越执行带来的加速增长。
- 将店内执行数据与多种渠道来源连接，提供策略计划
- 优先增长顺序，发现隐藏的货架机会
- 完美门店驱动整体利润增长
产品如何发挥作用
第一步
收集全品类的门店和SKU层面执行数据
第二步
结合店内执行数据与其他数据来源（销售、消费者、忠诚度和家庭状况等数据）
第三步
可实施的洞察建议和量身定制的货架战略计划
我们独有的大数据平台和机器学习方式由全球领先的零售SKU数据库和独创的算法驱动，识别数以千计家门店内的图像。我们久经考验的Trax Retail Advisory将提供前所未有的洞察和可实施的建议，使您和您的零售客户获得有竞争性的商业优势，并驱动可持续的增长。
我们的理念
品牌商和零售商需要获得不同程度的店内执行真相，将消费者转化为买家，并保持他们的回头率。
Trax版权所有权的“S4市场激活框架”将提供您所需要的品类理解，以更好计划市场策略。
Shop
How do I engage category shoppers more through “Execution Excellence”?
Merchandising Optimization
Can my merchandising execution drive increase in sales velocity per square meter?
How can we inform and enhance category shoppability?
Excellence into Execution
Excellence into Execution
Stock
How is my core product range performing within the retail space?
Compliance
Do I have stock on the shelf?
Do I have the space I have been allocated to?
Availability
Can shoppers find my products on display and in the stores they expect?
Do I have the right distribution?
Sell
What is the opportunity gap within the category?
How would my customer sales improve if I optimize my product portfolio?
What will a point of market share growth deliver in incremental sales?
How would my customer sales improve if I optimize my product portfolio?
What will a point of market share growth deliver in incremental sales?
$$ Opportunity Gains
How much uplift can I enjoy through optimizing space?
What levers do I pull for my portfolio?
Share
How is my brand impacting overall category performance?
Visibility
How does my brand benchmark in the category?
Do my products stand out better than competition?
Competitiveness
Are there new products missing in my assortment?
Am I getting my fair share of shelf space?
